Sales in Taylor are growing, according to data.
On July 18, the Greater Taylor Chamber of Commerce heard from Aaron Farmer with The Retail Coach, a national retail consulting, market research and development firm. He reviewed retailed patterns in Taylor per his firms studies.
“Obviously with some big announcements that have been made recently, whether it’s Samsung or some of the other big projects coming along, Taylor is primed for growth from the retail standpoint,” said Famer, “so whether that’s new people coming, that’s existing shoppers, that’s existing businesses expanding, retail is just on the upswing in Taylor.”
The Retail Coach used mobile location data tracking to determine Taylor’s retail trade area. Farmer presented statistics on Taylor’s demographics, retail trade area, retail demand outlook and retail psychographic report on the shoppers in Taylor’s trade area.
An example of statistics gathered included 1.14 million visits to H-E-B. Numbers were also shown for Walmart, Applebee’s, Taylor Plaza and downtown Taylor to show where shoppers are coming from that end up shopping in our community. Analysis showed the north Taylor businesses at and surrounding H-E-B attracted customers from small towns while downtown pulled customers from the Austin metropolitan area looking for unique experiences
“If you’re an existing business, this is the type of data that can help you from a marketing standpoint,” said Farmer. “Where do we need to spend our marketing dollars on advertising?”
He also went over psychographics, which he described as demographics on steroids. They can categorize people where people go, their habits, what TV shows they watch and more.
“Psychographics is something to really pay attention,” said Farmer. “What we’re looking at over the next 12 months with our partnership with the city and EDC is ongoing coaching and support, so if you’re a local business, you dive into this data, you look at the website.”
To examine the findings, visit http://www.taylortx.gov/1127/Economic-Development-Retail-Data.
