A new flavor of musical entertainment will land in Taylor in August. The Tex-Mex Festival, featuring Little Joe, will be held in Taylor Saturday, Aug. 17, at the Williamson County Expo Center.
"This is a once of lifetime opportunity to see five superstars share the stage," said Ivan Hernandez, Little Joes, manager, booking agent and son.
The concert will feature Little Joe as the headliner, and four other Grammy-award winning artists – Elida Reyna Y Avante, Los Musicales, Ram Herrera and Raulito Navaira.
“We want to celebrate our Tejano roots, enjoy the beautiful Williamson County Expo Center venue and celebrate Taylor,” said Jesse Ancira, one of the event organizers.
He said Taylor has deep roots in Tejano music, and once had two dance halls, the Hidalgo and Cotton Bowl, that regularly hosted Tejano music events.
“We hope that people from Taylor and surrounding communities come out for a celebration - enjoy great music, good food, drinks and fellowship,” he said.
Hernandez, who created the event, said the Tex Mex Festival has been around for more than 25 years, and has evolved over time.
"It's had an array of artists," he said. "We expanded and had acts like Ruben Ramos, Tracy Lawrence, Asleep at the Wheel, War, the Fabulous Thunderbirds and the Temptations have performed at the festival."
Hernandez expects the event in Taylor to be just as successful as it has been in other markets.
"Taylor is centrally located to Rockdale, Round Rock, Austin and not far from Temple," Hernandez said. "The Williamson County Expo Center is really nice."
He said Taylor was a big part of Little Joe's career, and he wants to pay homage to the community.
“Little Joe and one of his earlier bands, played for the St. Mary's High School prom back in the early sixties,” Ancira said. “His band also played my parent's wedding in 1963.”
Little Joe and his bands have toured other big cities, and Taylor has been a stop on some of those tours.
According to Ancira, this is a privately sponsored event, and part of the proceeds will go to Good Life Taylor, TX, for community projects.
“We hope to learn from this first event and put on a second annual event next year. If the event is a success, we hope to be able to use proceeds in the future to benefit a particular cause,” he said.
The festival will also include food vendors and activities for children. Our Lady of Guadalupe will have a raffle for a 2019 Dodge Ram truck.
“We will have a variety of food and beverage vendors that will provide burgers, brisket sandwiches, fajitas, tacos and other foods,” Ancira said. “We will also have water, sodas, beer, margaritas and mixed drinks.”
Hernandez said five Grammy award winning artists are worth the price of admission.
"These particular artists have never been on this package together," he said.
Tickets for the Tex Mex Festival are available at the Taylor Press and the Greater Taylor Chamber of Commerce. Advance tickets are $20, and $25 at the gate. Gates open at 3 p.m. and the festival ends at midnight.